Course Title: Introduction to Computer Science, Grade 11
Course Code: ISC 3U
Course Type: University
Credit Value: 1.0
Prerequisite: None required
Department: Computer Studies
Tuition Fee (CAD): $639
This course introduces students to computer programming concepts and practices. Students will write and test computer programs, using various problem-solving strategies. They will learn the fundamentals of program design and apply a software development life-cycle model to a software development project. Students will also learn about computer environments and systems, and explore environment issues related to computers, safe computing practices, emerging technologies, and post secondary opportunities in computer related fields.
Overall Curriculum Expectations
By the end of the course, students will gain proficiency in the following areas:
Programming Concepts and Skills
- demonstrate the ability to use different data types in expressions in simple computer programs;
- demonstrate the ability to use control structures and simple algorithms in computer programs;
- use proper code maintenance and conventions when creating computer programs.
- use a variety of problem-solving strategies to solve different types of problems;
- design software solutions to meet a variety of challenges, using a set of standards;
- design simple algorithms according to specifications;
- apply a software development life-cycle model to a software development project.
Computer Environments and Systems
- demonstrate an understanding of the functions of different types of computer components;
- use appropriate file maintenance practices to organize and safeguard data;
- use a software development environment to write and run computer programs.
Computers and Society
- describe computer use policies that promote environmental stewardship and sustainability;
- describe and apply procedures for safe computing to safeguard computer users and their data;
- explain key aspects of the impact that emerging technologies have on society;
- describe post-secondary education and career prospects related to computer studies.
|Unit 1: Introduction to Marketing|
You will be able to define what marketing is and explain the importance of discovering and satisfying consumer needs and wants. You will know what is required for marketing to occur and how marketing creates value for consumers. You will be able to understand the process by which goods and services are exchanged. Not only will you be able to define the marketing activities, but you will be able to summarize the factors that motivate consumers to purchase a product. Marketing will be looked at from both a profit and a non-profit point of view. You will also be able to explain how marketing affects competition among products, and compare the factors that influence marketing methods and activities in the global economy.
|Unit 2: The Marketing Mix|
You will be introduced to the four P’s of marketing: product, price, promotion, and place. You will be able to identify the components of the product life cycle and explain the stages of product development. Promotional strategies will be investigated for goods, services, and events. You will evaluate the effectiveness of various advertising media and tools. You will also create a variety of print, audio-visual, and electronic promotions.
|Unit 3: Marketing Research|
In this unit you will demonstrate the importance of market research to business, distinguish between primary and secondary data, produce a detailed analysis of current marketing research techniques, and identify tools and techniques that can be used to interpret consumer and market data. Finally you will apply and describe the role of marketing research to your marketing plan.
|Unit 4: Target Marketing|
You will be introduced to Target Marketing: market segmentation and market factors. You will investigate some of the perils of expanding your business too much and too quickly both domestically and internationally. By the end of this unit you should have a good understanding of the various aspects of target marketing and the parts that comprise this component of a marketing plan.
|Unit 5: Trends in Marketing|
In this unit, you will learn the difference between fads and trends and will come to understand how new technologies have impacted marketing activities both domestically and globally. You will learn about the macro environment as well as how new trends in marketing have affected the job market.
|Unit 6: Culminating Activity|
In this unit you will develop your marketing plan on a chosen product, service, or event. You have learned throughout previous units the various components of a marketing plan and importance of implementing them within your own plan.
|Total Hours||110 hours|